Dallas Mavericks
T1NBAPro team
ModeloTexas - Dallas · South & SouthwestRFP scope BU
Who to contact
roles at the property, Constellation, agencies and vendors · names added once confirmedAt the property7
Chief Revenue Officer
PropertyAmerican Airlines Center (COC)
- Written approval of COC marks in any copy
- Escalations on venue assets
An email from the COC Chief Revenue Officer suffices as written approval of COC marks (Sch. 2.1).
Name and email: add when confirmed
Partnership services lead
PropertyAmerican Airlines Center (COC)
- Signage specs and install windows
- Bar, kiosk, rotunda and vent stack creative
- L-Bars, concourse signs and menu board loads
Confirm specs 3 weeks before go-live
Name and email: add when confirmed
Event operations
PropertyAmerican Airlines Center (COC)
- Event calendar and blackout events
- On-site activation logistics at the bar
- Power, permits, load-in
Name and email: add when confirmed
Premium seating
PropertyAmerican Airlines Center (COC)
- Platinum seats for third-party concerts
- Lexus parking passes
Name and email: add when confirmed
Partnership marketing lead
PropertyDallas Mavericks (DBL)
- Weekly partnership call
- Promotions, watch parties, Bar Network
- Hispanic Heritage and Dia de Los Muertos integrations
Each promotional program is jointly coordinated and subject to DBL final approval, not unreasonably withheld (Sch. 2.2).
Name and email: add when confirmed
Creative services / marks approvals
PropertyDallas Mavericks (DBL)
- Approval of DBL marks per NBA rules
- To-size artwork for in-arena promotion
- Social content with Sponsor marks
Allow 5 business days
Name and email: add when confirmed
Ticketing and hospitality
PropertyDallas Mavericks (DBL)
- Season tickets and parking
- Ticket bank requests
- Admiral Level suite nights
- VIP experiences
Ticket bank requests need DBL approval at least 30 days before the home game (Sch. 2.2).
Name and email: add when confirmed
Media partners1
Traffic / production
MediaMavericks radio partner (KEGL-FM 97.1 as of the Effective Date)
- Receives produced :30 spots
- Sports Desk feature
- Broadcast logs
Sponsor produces spots at its cost; spots need approval by DBL and the broadcast provider (Sch. 2.2).
Name and email: add when confirmed
Constellation Brands3
Field Marketing lead, South
ClientConstellation Brands
- Concept and budget decisions for SBU partners
- Guest lists for distributors and accounts
Name and email: add when confirmed
Brand team (Modelo, Corona, Pacifico)
ClientConstellation Brands
- Creative sign-off before it goes to a property
- Brand guidelines and legal review
Allow 3 business days for sign-off
Name and email: add when confirmed
Legal / compliance
ClientConstellation Brands
- Sweepstakes rules and bonding
- Alcohol law review for bar programs
Name and email: add when confirmed
Agencies2
Account lead
AgencyBrand creative agency of record
- Season creative for signage, L-Bars, menu boards
- Radio scripts and production
- Resizing to property specs
Brief 3 weeks before the creative is needed
Name and email: add when confirmed
Producer
AgencyExperiential / staffing agency
- Brand ambassadors
- Activation builds and footprints
- Recaps and photo capture
Name and email: add when confirmed
Vendors2
Project manager
VendorPrint and production vendor
- Vent stack, rotunda, kiosk and bar graphics
- Install crews
10 business days print to install
Name and email: add when confirmed
Account rep
VendorPromotional merchandise vendor
- Co-branded coasters, posters, giveaways
6 to 10 weeks for custom premiums
Name and email: add when confirmed