Dallas Stars

T2NHLPro teamModeloTexas - Dallas · South & SouthwestRFP scope BU
AAC · Mavs · Stars 2024-28
American Airlines Center, DallasWikimedia Commons

Season delivery

2026-27 · Jul 1 to Jun 30 '27
41%
26 of 63 tasks done this agreement year
Backlog 23To do 10In progress 3To be verified 1Done 26

Assets by category

ring = share of tickets done
All assets
100%
Rights + Designation
2 assets · 0 open tasks
70%
Signage + Branding
7 assets · 7 open tasks
50%
Broadcast + Digital
3 assets · 4 open tasks
0%
Promotions + Activation
5 assets · 18 open tasks
40%
Hospitality + Tickets
4 assets · 6 open tasks
0%
Experiences + Merch
1 assets · 1 open tasks

Up next

Board

Where the assets come from

rights holders on the contract
American Airlines CenterSchedule 2.111 assets · 31 tasks
Center Operating Company, L.P. · Arena: fixed signage, bar, kiosks, concourse media, third-party concerts
Dallas StarsSchedule 2.311 assets · 31 tasks
DSE Hockey Club, L.P. · Stars marks, sweepstakes, virtual signage, watch parties, team hospitality
Advertising and Promotional Agreement · American Airlines Center, Dallas Mavericks, Dallas Stars →