Dallas Stars

T2NHLPro teamModeloTexas - Dallas · South & SouthwestRFP scope BU
AAC · Mavs · Stars 2024-28
American Airlines Center, DallasWikimedia Commons

Who to contact

roles at the property, Constellation, agencies and vendors · names added once confirmed
At the property7
Chief Revenue Officer
American Airlines Center (COC)
Property
  • Written approval of COC marks in any copy
  • Escalations on venue assets
An email from the COC Chief Revenue Officer suffices as written approval of COC marks (Sch. 2.1).
Name and email: add when confirmed
Partnership services lead
American Airlines Center (COC)
Property
  • Signage specs and install windows
  • Bar, kiosk, rotunda and vent stack creative
  • L-Bars, concourse signs and menu board loads
Confirm specs 3 weeks before go-live
Name and email: add when confirmed
Event operations
American Airlines Center (COC)
Property
  • Event calendar and blackout events
  • On-site activation logistics at the bar
  • Power, permits, load-in
Name and email: add when confirmed
Premium seating
American Airlines Center (COC)
Property
  • Platinum seats for third-party concerts
  • Lexus parking passes
Name and email: add when confirmed
Partnership marketing lead
Dallas Stars (DSE)
Property
  • Watch Party Network
  • Gameday activations
  • Sweepstakes
Name and email: add when confirmed
Creative approvals
Dallas Stars (DSE)
Property
  • Approval of DSE marks before each use
  • Virtual signage copy
All uses of DSE marks in Sponsor copy need prior written approval (Sch. 2.3).
Name and email: add when confirmed
Ticketing and hospitality
Dallas Stars (DSE)
Property
  • Gold Prime season tickets
  • Luxury suite nights
  • Ticket and merchandise bank
Name and email: add when confirmed
Constellation Brands3
Field Marketing lead, South
Constellation Brands
Client
  • Concept and budget decisions for SBU partners
  • Guest lists for distributors and accounts
Name and email: add when confirmed
Brand team (Modelo, Corona, Pacifico)
Constellation Brands
Client
  • Creative sign-off before it goes to a property
  • Brand guidelines and legal review
Allow 3 business days for sign-off
Name and email: add when confirmed
Legal / compliance
Constellation Brands
Client
  • Sweepstakes rules and bonding
  • Alcohol law review for bar programs
Name and email: add when confirmed
Agencies2
Account lead
Brand creative agency of record
Agency
  • Season creative for signage, L-Bars, menu boards
  • Radio scripts and production
  • Resizing to property specs
Brief 3 weeks before the creative is needed
Name and email: add when confirmed
Producer
Experiential / staffing agency
Agency
  • Brand ambassadors
  • Activation builds and footprints
  • Recaps and photo capture
Name and email: add when confirmed
Vendors2
Project manager
Print and production vendor
Vendor
  • Vent stack, rotunda, kiosk and bar graphics
  • Install crews
10 business days print to install
Name and email: add when confirmed
Account rep
Promotional merchandise vendor
Vendor
  • Co-branded coasters, posters, giveaways
6 to 10 weeks for custom premiums
Name and email: add when confirmed