Kern County Fair
T4Event-04Event / festival
ModeloLA · Los AngelesRFP scope BU
No contract loaded
Who to contact
roles at the property, Constellation, agencies and vendors · names added once confirmedConstellation Brands2
Brand team (Modelo, Corona, Pacifico)
ClientConstellation Brands
- Creative sign-off before it goes to a property
- Brand guidelines and legal review
Allow 3 business days for sign-off
Name and email: add when confirmed
Legal / compliance
ClientConstellation Brands
- Sweepstakes rules and bonding
- Alcohol law review for bar programs
Name and email: add when confirmed
Agencies2
Account lead
AgencyBrand creative agency of record
- Season creative for signage, L-Bars, menu boards
- Radio scripts and production
- Resizing to property specs
Brief 3 weeks before the creative is needed
Name and email: add when confirmed
Producer
AgencyExperiential / staffing agency
- Brand ambassadors
- Activation builds and footprints
- Recaps and photo capture
Name and email: add when confirmed
Vendors2
Project manager
VendorPrint and production vendor
- Vent stack, rotunda, kiosk and bar graphics
- Install crews
10 business days print to install
Name and email: add when confirmed
Account rep
VendorPromotional merchandise vendor
- Co-branded coasters, posters, giveaways
6 to 10 weeks for custom premiums
Name and email: add when confirmed
Property contacts appear once a contract is loaded. Constellation and agency contacts apply everywhere.